The Saudi Icecream Factory started producing icecream in Saudi Arabia Jeddah in the 80�s. The company started its journey with the brand Kwality. Then they added Fregento Ice Cream into their brand portfolio recently which had a big success in the market. Now Frioly Ice Cream will be another successful brand the company owns.
Besides icecream, the company has gone into butter industry under the brands of Fregento and Frioly. This is expected to be a huge success in the market as well. This is where Plastmore came into help. Plastmore supplies the Fregento and Frioly butter packages with metalic IML labels. Metalic labels will attract more attention and help to achieve the success that is targeted.
We spoke with Mr. Abdel Rahman from The Saudi Icecream Company and asked how Plastmore served their packaging needs for this butter project:
We have been working with Plastmore for over 7 years. We have developed some projects in the past and we wanted to work with Plastmore again on this new project. Especially metalic labels are very attractive and it is in harmony with our icecream concept. This continuity gives consistency to our brand identity. We are happy with the quality and service level we experience with Plastmore and
look forward to develop new packaging projects.